HAVING a hard time exchanging those frequent-flier miles for a ticket? How about a box of chocolates instead?
To assuage mounting traveler frustration over the difficulty of booking frequent-flier tickets, airlines are offering members a cornucopia of goods that have little to do with flights. Starting next month American Airlines plans to let its frequent fliers use miles to book car rentals and hotel stays online. Earlier this year, Delta revamped its online Marketplace, smoothing the purchase process and expanding the....