Customer analysis at health and beauty retailer Superdrug has resulted in changes to three key areas of the business.
Following work with customer insight SMG the high street retailer has developed new standards with regard to staff training, shift patterns and till interaction.
The changes have resulted in Superdrug employees taking a more consultative approach to selling beauty and fragrance products, as well as greater staff numbers in stores during lunchtimes.
According to the retailer, both staff and customers have reported an....