Amazon Prime is certainly a highly successful loyalty program, whereby members receive free two-day shipping for an annual $99 fee. It now appears as if Amazon is seeking to expand its Amazon Prime membership.
Very recently, Amazon raised the minimum spending threshold for free shipping for non-Prime members from $35 to $49−a 40% increase.
Orders including $25 or more of eligible books qualify for free shipping. All orders of $49 or more of eligible items across any product category also qualify for free shipping.
Here are some other benefits Amazon Prime offers:
FREE Same-Day Delivery in eligible zip codes.
Prime Video: Unlimited streaming of movies and TV episodes for paid or free trial members in the U.S. and Puerto Rico.
Prime Music: Unlimited, ad-free access to hundreds of Prime Playlists and more than a million songs for members in the U.S. and Puerto Rico.
Prime Photos: Secure unlimited photo storage in Amazon Cloud Drive.
Prime Pantry: Access to Prime Pantry, where members can purchase and ship to addresses in the contiguous U.S. low priced grocery, household, and pet care items for a flat delivery fee of $5.99 for each Prime Pantry box. Prime Pantry orders cannot be shipped to addresses in Alaska, Hawaii, and Puerto Rico.
Amazon Elements: Access to Amazon Elements products, Amazon’s own line of everyday essentials.
Prime Early Access: Get 30-minute early access to Lightning Deals on Amazon.com and new events on MyHabit.com.
Kindle Owners’ Lending Library: access to members in the U.S.
Kindle First: Early access for members in the U.S. to download a new book for free every month from the Kindle First picks.
Video Add-On Subscriptions: Members can purchase Video Add-on Subscriptions to premium content providers.
Deals and Discounts, Compliments of Amazon Family: These include 20% off diapers through Subscribe & Save and 15% off eligible products from your baby registry.
Prime Exclusive Savings in Video Games: Members in the U.S. save 20% on new release physical video games during pre-order through two weeks after launch.
Prime Now: Get FREE two-hour delivery or scheduled delivery on over 10,000 items, from groceries to electronics and more. Plus, get free delivery from your favorite local stores. Available in eligible zip codes only
Membership Sharing: Two adults living in the same household can create an Amazon Household to share certain Amazon Prime benefits.