Beep Beep, BP; Shell is stepping up its social media game, and gaining speed. The past few years, BP has predominantly driven the petroleum presence on social media channels. However, recent data from Adweek shows that Shell has acquired 5.2 million fans on Facebook, 245,000 followers on Twitter, and is buying ads on Swarm/Foursquare.
“I think that in our area of oil and gas, that among our competitors, we are definitely adapting very quickly,” Anna Bellamy, brand advertising manager for Shell, said. “And in a short time,....