We’re seeing premium loyalty play a greater role in many industries, but it seems to have found a special niche in the apparel space. Lululemon led the charge, and legacy retail brands like Macy’s and JCPenney have followed suit. These premium loyalty programs are offered as subscription services, and they give consumers compelling reason to give their loyalty to a single apparel brand.
Now, a brand with loud, unsubtle styles that appeal to younger consumers has launched a service of its own. This service is....