Salesforce Keeps Eye on Consumer Success to Trigger Customer Engagement
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Keeping your eye on the prize, or in this case, customer success is a key for Keith Pearce, vice president of product marketing at Salesforce. Pearce is responsible for the messaging and the positioning of the company’s service cloud platform in the market. “We’ve got many initiatives and are very proud to have a CEO who is a public figure, outspoken about diverse workforces, equal pay, and hiring a chief of equality officer,” Pearce told Loyalty360. “Our model has been this 1/1/1 initiative (technology....

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