The restaurant chain Nando has been in the loyalty rewards program game for over fifteen years, but the brand has decided it’s time to take some cues from newer loyalty programs. After identifying changing customer needs, evolving preferences and customer adoption of new technologies, Nando is embarking on a major overhaul to the loyalty program.
Currently, Nando is using a paper-based scheme, but according to a spokesperson for Nando, research has shown that “diners wanted more from the reward options and kept losing their....