The differentiator for many brands today, including companies like Ford that sells automobiles, is a memorable customer experience, tailored by personalization and relevancy. Making that customer experience memorable and one that prompts a customer to tell family and friends about it is the ultimate goal.
“We are looking to provide a great experience for all of our customers,” Erich Merkle, Ford’s U.S. Sales Analyst, told Loyalty360. “Most recently, we have talked about the introduction of FordPass, which....