Olo, the restaurant technology platform known for its ordering, payment, guest data, and marketing products, has announced the launch of a new integrated loyalty solution called Olo Loyalty following its acquisition of Spendgo, a loyalty and guest engagement platform. This marks Olo’s first acquisition since it was taken private by the investment firm Thoma Bravo earlier in 2025.
With the Spendgo acquisition, Olo is extending its platform to include loyalty capabilities directly tied into its existing technology stack. The new loyalty product is designed to work seamlessly with Olo’s guest data platform so that restaurants can unify customer profiles and deliver more personalized experiences across all touchpoints.
Olo Loyalty uses a phone-number-based, password-free approach similar to Olo Accounts (previously called Borderless), which aims to make sign-ups and transactions easier for guests and reduce friction in loyalty interactions. The integrated system is intended to create a smoother and more intuitive experience for restaurant brands and their customers alike.
The acquisition also brings Spendgo’s leadership team, including CEO Ivan Matkovic, into Olo’s ranks. Matkovic emphasized that the combined technology will help restaurant operators better understand and engage guests across every interaction, ultimately aiding in customer acquisition, repeat visits, and overall lifetime value.
Spendgo’s loyalty platform already serves more than 120 restaurant brands, including names like Cold Stone Creamery, Captain D’s, Golden Chick, and Nekter. While the basic integration into Olo’s ecosystem is immediately available, deeper and broader integrations with the rest of Olo’s suite are planned for rollout in 2026.
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