Do mobile display ads significantly impact customer engagement?
According to a new study, brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer.
Researchers at Columbia Business School have found that, despite their size, mobile ads can have a major effect on consumers who are in the market for certain types of products.
“Digital advertising in mobile channels is experiencing explosive growth,” Miklos Sarvary, co-director of the Media....