Despite Macy’s holiday season numbers for November/December, it appears the venerable retailer has much to do to restore its once iconic legacy and widespread brand loyalty.
Last week Macy’s announced that its comparable sales on an owned basis increased 1.0 percent in the months of November and December 2017 combined, compared to the same period last year.
“Macy’s had a solid holiday shopping season, and we are pleased that our November/December performance resulted in positive comp sales for the period....