USAA Releases 2024 Annual Report Highlighting a Year of Growth and Added One Million New Members
USAA recently released its 2024 Annual Report to Members, reflecting a year of record-breaking growth, financial strength, and unwavering commitment to military families. With the addition of one million new members, the association reaffirmed its century-long dedication to serving those who serve. Financially, USAA reported $3.9 billion in net income and a 10% increase in net worth, rising to $32.1 billion. The company also experienced a 14% boost in revenue, reaching $48.6 billion, driven by continued demand for its insurance, banking, and financial advisory services. Total assets grew to $221 billion, backed by strong investment results. These achievements allowed USAA to respond effectively to natural disasters like Hurricanes Helene and Milton while maintaining long-term stability for its members.
USAA President and CEO Juan C. Andrade said, “USAA has served the military community and their families for more than a century, and we continue to demonstrate our commitment to delivering exceptional service and ability to evolve as our members’ needs change. Our association is strong, and 2024 brought record growth to our membership and strength to our balance sheet. We will build on that strength in the years to come, fulfilling our commitments to each member, while continuing our investments in innovative products and technologies that enable us to serve members better and more proactively.”
Beyond financials, USAA demonstrated its broader impact through community engagement and enhanced services. The organization returned $2.2 billion to members, paid $4.3 billion in catastrophe claims and processed those claims faster utilizing advanced technologies, and launched innovative tools like Eagle Express for life insurance. Programs like SafePilot® saw enrollment rise, rewarding safe driving behavior. USAA and its members gave back significantly through 279,000 volunteer hours and nearly $20 million in charitable donations. Initiatives like Face the Fight® have already reached thousands to prevent veteran suicides and save lives through targeted philanthropic efforts.
Read the entire report here: https://www.usaa.com/about/annual-report-members/?akredirect=true
American Eagle Launches “Live Your Life” Affiliate Program to Enhance the Customer Experience for Social Shoppers
American Eagle has unveiled its first in-house affiliate program, dubbed the “Live Your Life” community, to build stronger ties with influencers and content creators. Launched quietly in March and ramping up for the summer and back-to-school seasons, the initiative invites everyone from established influencers to first-time creators to promote the brand in exchange for perks. These include early access to new collections, exclusive discounts, and commission on product sales. Participants can also set up personalized storefronts featuring their favorite American Eagle items, making it easier for followers to shop their style directly.
While the brand has previously partnered with third-party platforms like LTK and ShopMy, this new venture marks American Eagle’s first attempt at running its own affiliate ecosystem. CMO Craig Brommers emphasized that the company is in the “test and learn phase,” fine-tuning commission structures and staying flexible with the number of creators involved. “There’s no hard and fast number that we’re going out with,” Brommers said. “It’s not crazy for me to sit here and say that the community will ultimately be made up of thousands of creators, … but it’s quality over quantity.”
The initiative is particularly geared toward Gen Z, a demographic that increasingly shops through social media recommendations. Still, the program is open to anyone over 18, with American Eagle also seeing interest from Millennials and even Gen Alpha shoppers via their parents. By encouraging creators to post freely, within basic brand guidelines, the company hopes to maintain genuine storytelling and avoid overly scripted content.
Watch this Instagram reel to experience the excitement of the Live Your Life campaign: https://www.instagram.com/illuminate.social/reel/DHWXGT7ReEe/
American Cancer Society and Besitos Partner to Fight Cancer
The American Cancer Society (ACS) has announced a collaboration with Besitos, a major player in the gaming world, to blend entertainment with impact. The initiative, launched through the KaskKick app, rewards users for playing mobile games by triggering a matching donation to ACS. The concept is simple yet powerful: gamers can support the fight against cancer just by doing what they love—playing games.
ACS Florida VP Wendy Johnson said, “We are excited to partner with Besitos to engage a new audience in a new way and bring even greater hope to cancer patients and their families. This partnership empowers gamers to turn their passion for mobile gaming into a force for good; helping to end cancer as we know it.”
With over 155 million gamers in the U.S., and the market projected to hit $60 billion by 2032, the partnership is poised to make a big impact, especially among Gen Z, who make up 85% of mobile gamers.
Learn more here: https://wall.besitos.ai/v1/mktyjddfl9bx/
Original Article Links:
CORRECTING and REPLACING Strong Financial Performance Reflects USAA’s Unwavering Commitment to Members and the Military Community Share
American Eagle debuts a new affiliate program as it looks to ‘the next phase’ in social shopping
American Cancer Society and Besitos Join Forces to Fight Cancer Through Mobile Gaming