Taco Bell Celebrates 20 Years of Baja Blast with Bajaversary Campaign
Twenty years ago, Taco Bell launched its iconic Baja Blast in partnership with Mtn Dew. Now, the Irvine, California-based fast food chain is celebrating the occasion with a special Bajaversary promotion. On July 29, 2024, Taco Bell kicked off the campaign by offering fans a free medium-sized Mtn Dew Baja Blast fountain drink or a regular-sized Baja Blast Freeze for one day only—but more perks are planned for program members. On August 13 at 5pm, Taco Bell is offering reward members a limited-edition Stanley x Bajaversary tumbler through its app. The first 20 redeemers will win free Baja Blasts for a year. Additionally, every day through the end of 2024, Taco Bell is hosting a “$1 Happier Hour” from 2-5pm, offering medium-sized Baja Blast and regular-sized Freeze drinks for just $1.
Taco Bell’s Chief Marketing Officer Taylor Montgomery issued a statement, saying, “For two decades, Mtn Dew Baja Blast has been the drink that loyal fans just can’t get enough of. We’re extremely proud of the synonymous, iconic duo Taco Bell and Baja Blast have become. We’re celebrating this incredible milestone just as much as our die-hard Baja fans and can’t wait to share even more epic experiences, innovations, and rewards as we continue to fuel our fans’ love for Baja Blast.”
Taco Bell will also have a limited-time offering, the Mtn Dew Baja Blast Gelato, which will be offered to reward members on September 3. The frozen treat was first introduced at Taco Bell’s Live Más Live Las Vegas event earlier in the year, along with a Mtn Dew Baja Blast pie. Taco Bell partnered with PepsiCo for the new treats. The pie will be offered in Taco Bell restaurants later in the year.
Learn more about Taco Bell Rewards here.
Wendy’s Renames Sandwich, Heightens Customer Engagement with Limited-Time $1 App Deal
Dublin, Ohio-based Wendy’s Co. has renamed its popular chicken biscuit breakfast sandwich to “Honey Buddy” and is offering customers a chance to grab them for $1 with any purchase through its smartphone app. The limited-time deal is available every Monday through September 30, 2024. The chicken breakfast item has been part of the Wendy’s breakfast menu since 2020 and includes a buttermilk biscuit, breaded all-white meat chicken, and maple honey butter.
"Mondays are hard, and Wendy’s Honey Buddy has been a fan-favorite on our craveable breakfast lineup since 2020,” said Lindsay Radkoski, Wendy’s U.S. Chief Marketing Officer, in a statement. “Now, fans don’t need to brave Monday morning alone because Wendy’s Honey Buddy is available at an unbeatable value.”
Customers can access the $1 deal by selecting the “$1 breakfast sandwich with any purchase” offer in the Wendy’s app. The deal is available nationwide and can be redeemed through mobile orders or by scanning the in-app offer at participating locations. Additionally, UberOne users can take advantage of a buy one, get one Honey Buddy or BOGO Spicy Chicken sandwich deal through August 4.
Learn more about Wendy’s RewardsTM here.
Chipotle’s Gamification Promotion Pays Off with Record Sales Day
Chipotle’s efforts to engage its customers better digitally are yielding significant results. The fast-casual restaurant chain, with more than 3,500 locations in six countries, announced its highest digital participation day during a recent second-quarter financial results call.
CEO Brian Niccol spoke to analysts in the call, stating, “In the second quarter, we had a record-breaking National Burrito Day, where our gamified promotion resulted in Chipotle’s best sales and digital sales day ever. It also drove an influx of new and lapsed customers and was the best enrollment day of the year for our rewards program.”
A 2024 PYMNTS Intelligence survey showed that 51% of restaurant consumers participate in a loyalty program. The Chipotle promotion included a guessing challenge for buy-one-get-one deals and sweepstakes for free burritos for a year, indicating strong consumer interest in limited-time, interactive promotions.
Convenience has also been a crucial factor in driving Chipotle’s success. The company added 52 new restaurants, most featuring Chipotlanes, which are drive-thru lanes just for digital orders. The Chipotlanes cater to consumers who prefer quick and easy dining.
Additionally, digital sales comprised 35.3% of Chipotle’s total revenue, emphasizing the necessity for digital platforms to meet consumer demand for efficient and expedient service. The PYMNTS survey revealed that nearly half of restaurant customers order through a website or app monthly, and 44% use restaurant delivery aggregators, highlighting the trend toward digital engagement.
Learn more about Chipotle Rewards here.
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Original Article Links:
Taco Bell sets a launch date for its Mtn Dew Baja Blast Gelato
Wendy’s renames standby chicken biscuit item and offers app deal
Chipotle’s Loyalty Gamification Drives Record-Breaking Digital Sales