Starbucks Uses AI to Turn Cravings Into Custom Drink Picks
Starbucks is introducing a new AI-powered experience that allows customers to discover drinks through natural, conversational prompts instead of browsing a traditional menu. By integrating with tools like ChatGPT, users can describe their mood, cravings, or even upload images, and receive tailored beverage recommendations. This shifts the starting point of ordering from menu navigation to personal expression, reflecting how consumer decision-making is evolving.
The feature goes beyond simple suggestions by enabling users to customize drinks, choose a location, and complete their order through Starbucks’ existing digital platforms. It effectively connects inspiration to transaction, streamlining the path from idea to purchase. The tool is currently in beta and is part of a broader push toward “agentic commerce,” where AI actively assists in shopping and decision-making rather than just presenting options.
This initiative signals a larger strategic shift toward personalization and AI-driven customer experiences in the restaurant industry. By meeting customers where they are, Starbucks aims to make ordering more intuitive, creative, and engaging.
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Little Caesars Brings Pizza Ordering to ChatGPT
Little Caesars has introduced a new way for customers to order food by launching an app directly within ChatGPT. The feature allows users to place orders conversationally, connecting seamlessly to the brand’s existing website or mobile app. Customers can describe what they want in natural language, making the process feel more like a conversation than a traditional ordering flow.
The tool goes beyond simple ordering by helping users plan meals, receive personalized recommendations, and customize items based on preferences such as budget, dietary needs, or group size. After building an order within ChatGPT, users are directed to complete payment through the Little Caesars app, where they can also schedule and track orders and earn loyalty rewards.
Executives say the goal is to meet customers where they already are while simplifying the ordering experience. The move also highlights growing momentum for AI in the restaurant industry, with other major brands like Starbucks experimenting with similar integrations, signaling that conversational commerce could become a key part of future customer engagement.
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David’s Bridal Utilizes AI for Wedding Shopping
David’s Bridal is also expanding into AI-driven commerce by integrating its product catalog directly into platforms like ChatGPT and Microsoft Copilot. Through Shopify’s agentic storefront technology, shoppers can now browse wedding dresses and special occasion attire conversationally, searching by style elements like silhouette, fabric, or price. The experience surfaces product cards with images, pricing, ratings, and detailed descriptions, making it easier for customers to discover options within the flow of a chat.
The initiative is part of the company’s broader “Aisle to Algorithm” strategy, aimed at transforming the retailer into a digital-first, tech-enabled brand. To support this shift, David’s Bridal is restructuring its product data, so AI systems can better understand and recommend items. The integration also allows the company to track how customers search and shop across AI platforms, giving it new insight into behavior and performance across channels.
David’s Bridal has already introduced AI tools like Pearl Planner to help with tasks such as venue selection and guest management, and now aims to meet customers earlier in their decision-making process.
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