Sinclair Oil and HF Commemorate 2024 Fueling Folds of Honor Campaign
Sinclair Oil recently announced the success of its winter 2024 Fueling Folds of Honor campaign, which ran for 50 days, from November 11 to December 2024. For the third year in a row, Sinclair dealers, distributors, and employees raised substantial funds to support the scholarship programs for families of fallen and disabled veterans, as well as first responders. The campaign partnered with Folds of Honor, a national nonprofit organization, to distribute the funds to local communities near participating Sinclair stations.
HF Sinclair VP of Branded Marketing Fergie Theriault said, “Teamwork is a core value at HF Sinclair, and Folds of Honor is one way we pull together to show that our combined efforts can and do make a lasting difference. We thank all of our distributors, partners and customers who rallied with us to fund another year of education and realized dreams; together, we are providing funding for 124 scholarships in 2025.” HF Sinclair is the parent company of Sinclair Oil.
Since 2022, Sinclair’s partnership with Folds of Honor has generated $2.1 million through customer donations, fill-ups at designated stations, and sales of Fueling Folds of Honor merchandise. A portion of the proceeds from each gallon sold and each item purchased during the campaign also contributed to the cause. These efforts have provided funding for 124 scholarships in 2025.
Learn more about the cause here: https://www.sinclairoil.com/fueling-folds-honor
Alaska Airlines Unveils New AI Platform to Transform the Customer Experience for Travelers
At the SXSW 2025 conference, Alaska Airlines unveiled its new genAI platform to transform travel experiences. By streamlining trip planning, personalizing the journey, and simplifying airport processes, Alaska Airlines seeks to reduce the chaos traditionally associated with air travel. The AI-powered platform focuses on making travel more conversational, efficient, and enjoyable for passengers.
Alaska Airlines Director of Innovation Bernadette Berger said, “Over the past year, we’ve transformed the ‘Day of Travel’ experience at key airports with rapid, self-serve solutions. The right combination of real-time information, personalized self-serve options, contextualized wayfinding, direct text messages, and carry-on confidence will make for a stress-free and seamless boarding flow.”
To tackle common travel anxieties like baggage and boarding, Alaska Airlines has integrated AI-driven automation at various touchpoints, including bag tagging and gate management. The airline’s AI system uses computer vision to monitor carry-on counts. Additionally, personalized navigation tools within the Alaska Airlines app are designed to cater to the diverse needs of travelers, offering customized directions. Berger emphasizes that AI integration is not about replacing human interaction but enhancing it, allowing agents to focus on personalized customer service while automated systems manage routine tasks.
Learn more here: https://apex.aero/articles/alaska-airlines-reveals-ai-updates-at-sxsw/
Cheesecake Factory Refreshes Menu With Updated Items and Fresh Offerings
The Cheesecake Factory has introduced an updated menu that removes 13 items while adding 22 new dishes, including fresh mocktails. The overhaul is part of the brand’s regular biannual updates, which typically refresh its extensive 250-item menu. The casual-dining restaurant, based in Calabasas Hills, California, began rolling out the new items two weeks ago to its customers.
Some of the discontinued dishes include the Everything Flatbread Pizza, Mushroom Burger, Seared Ahi Tuna Salad, and White Chicken Chili, among others. In their place, The Cheesecake Factory has introduced a variety of new options, such as grilled asparagus with lemon ricotta and toasted almonds, honey-roasted carrots with a maple glaze, and chicken shawarma on pita bread. Other notable additions include a mortadella panino, Ahi Tuna & Shrimp Ceviche, and the double smash cheeseburger, as well as Thai stir-fried noodles with shrimp.
In addition to the revamped food items, the menu includes several creative drink options like the Yuzu Crush, Yuzu Drop, Margarita Verde, and Japanese Whisky Sour. The company continues to see growth, with a 1.7% increase in same-store sales for the fourth quarter of fiscal 2024.
View the new menu items here: https://www.thecheesecakefactory.com/menu/new-menu-items
Original Article Links:
Sinclair Oil Celebrates Results of 2024 Folds of Honor Campaign
Alaska Airlines Promises Low Stress Travel With AI And Automation
The Cheesecake Factory is overhauling its menu