Scooter’s Coffee Earns Global Award for Its Revamped Rewards Program
Scooter’s Coffee has been recognized on an international stage after earning a Gold honor at the Drum Awards Festival, celebrating excellence in digital experience for consumer products and food and beverage brands. The recognition places Scooter’s alongside major global players such as PepsiCo and KFC, showcasing the brand’s growing influence and advancements in customer engagement.
The award highlights the success of Scooter’s recently redesigned rewards program, which offers members greater flexibility, faster earning potential, and more ways to redeem rewards across the menu. The refreshed program also includes enhanced digital features, ensuring guests could transition easily with a one-time boost that carried over existing “Smiles” into the new structure.
“This thoughtful approach to loyalty has empowered us to better reward our top customers, encourage app adoption among newer customers, and ultimately drive more traffic to all stores,” said Malorie Maddox, Chief Brand and Marketing Officer of Scooter’s Coffee. By creating a more personalized and rewarding program, the brand continues to strengthen its relationship with customers and stand out in an increasingly competitive beverage and QSR landscape.
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Wingstop and DoorDash Extend 7-Year Delivery Partnership
Over the last seven years, Wingstop and DoorDash have strengthened a delivery partnership that began in 2018 and has grown into a digital-first collaboration. The renewed multi-year delivery deal highlights how the two brands have combined strengths to reach broader audiences—leveraging DoorDash’s logistics and digital infrastructure alongside Wingstop’s flavor-centric menu and growth ambitions.
Wingstop now sees more than 70% of its sales coming through digital channels (up from about 40% five years ago), underscoring how important the delivery channel has become to its business. As part of this evolution, the brand introduced its “Smart Kitchen” concept, which has enabled average ticket times to drop by up to 40%.
The partnership also leans into global expansion and shared branding opportunities: both companies hold NBA rights as partners, allowing them to connect flavor, convenience and fan culture. Looking ahead, the renewed agreement signals intention from both sides to continue investing in operational excellence, growth and the delivery experience as the digital ordering landscape continues to evolve.
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Whole Foods Launches New “Store-Within-a-Store”
In an effort to evolve its grocery-footprint, Whole Foods Market, under the umbrella of Amazon, has launched a pilot “store within a store” format at its location in Plymouth Meeting, Pennsylvania. The new format brings together the natural and organic core of Whole Foods with Amazon’s broader national brand grocery and household-essentials assortment. This hybrid model aims to deliver a wider product selection under one roof and offers a more streamlined shopping experience.
Central to the innovation is a micro-fulfillment center embedded within the store space, reportedly spanning roughly 10,000 square feet. This center holds more than 12,000 items from the combined Whole Foods + Amazon assortment that aren’t displayed on the typical store shelves. In-store customers can scan QR codes on digital screens to initiate purchases through the Amazon app, then pick up the ordered items at a designated counter.
"We're making grocery shopping more convenient for customers by thoughtfully blending our grocery offerings and leveraging new fulfillment capabilities in creative ways. This new concept store experience allows customers to get everything on their shopping list in one convenient stop or one online order, combining quality with convenience while still delivering the exceptional shopping experience customers expect,” said Jason Buechel, VP of Amazon Worldwide Grocery Stores and CEO of Whole Foods Market.
Learn more here.