e.l.f. Beauty Wraps Year One with National Women’s Soccer League

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In year one of their three-year partnership, e.l.f. Beauty and the National Women’s Soccer League (NWSL) marked their collaboration by activating at the 2025 NWSL Championship in San Jose, California. As the league’s first official makeup and skincare partner, e.l.f. aims to bring its “community-fueled spirit” to increase access, representation and fan engagement both on and off the pitch. The 2024-2025 NWSL season delivered strong growth: total minutes viewed reached a league-record 2.62 billion across platforms,....

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