SONIC Offers SONIC Smashers for $1 During Smasher Week to the First Million Customers
SONIC® Drive-In is turning up the heat on the fast food burger scene with the launch of the SONIC Smasher™. SONIC has dubbed the burger the “Smashional Cheeseburger of America™.” To celebrate, SONIC kicked off Smasher Week, which began on April 21, by offering an exclusive deal through their mobile app. The first one million customers to order the Double SONIC Smasher via the SONIC App can enjoy the premium cheeseburger for just $1, proving that great burgers don’t need a high price tag. The deal runs through April 27 or until the first million redemptions occur, whichever comes first.
SONIC CMO Ryan Dickerson said, “We truly believe America deserves a better burger. Consumers are having to shell out more and more money for the same old sad, assembly line burgers that have been sitting under heat lamps, and it’s a real problem when sit-down restaurants are offering better burger deals than fast food chains. We introduced the SONIC Smasher last year to give people something better, a premium cheeseburger at a fast-food price, and we’re proud of the highly positive responses we’ve had from guests since it launched. Our $1 Smasher Week is the perfect opportunity to try the SONIC Smasher and experience the difference. Whether you’re already a SONIC Smasher fan who wants to get it again at an extra delicious price, or you’re a cheeseburger connoisseur who hasn’t yet tried it and needs to be convinced, the SONIC Smasher is waiting to upgrade your burger game.”
The Double SONIC Smasher has two Angus beef patties seasoned to perfection, seared, and hand-smashed. The delectable treat is made to order with two slices of melted American cheese, Sonic’s signature Smasher sauce, diced onions, and crinkle-cut pickles, all served up on a soft potato bun. SONIC is introducing a marketing campaign, including its “Smashlaration” celebrating the SONIC Smasher as the undisputed cheeseburger champion. The ad spot features SONIC’s Chief Ingenuity Officer, or CIO, and invites burger enthusiasts to ditch the mediocre burger and indulge in the brand’s extraordinary burger fare.
Watch the creative campaign ad on YouTube here: https://www.youtube.com/watch?v=W_vpkjGXkAc
Kool-Aid and Nike Drop Mix It Up With Vibrant Ja Morant Sneaker Collection and Limited-Time Flavors
Two cultural powerhouses, Nike and Kool-Aid, a subsidiary of Kraft-Heinz, are shaking up the sneaker world with a vibrant, nostalgia-packed collaboration. The Nike x Kool-Aid Ja 2 fuses the bold energy of Kool-Aid’s iconic flavors with NBA star Ja Morant’s signature shoe line, celebrating individuality, creativity, and comfort. The partnership brings to life a sneaker that’s just as colorful and expressive as the personalities behind it. With rich ties to Morant’s South Carolina roots and Kool-Aid’s playful spirit, this collab is poised to make a splash both on and off the court.
Morant said, “I remember my grandma always having some Kool-Aid in the fridge, and that’s part of my special childhood memories.”
Each sneaker colorway pays homage to Morant’s personal memories, featuring bright combinations of flavors like Blue Raspberry, Cherry, Orange, and Lemon Lime. With playful design elements like the Kool-Aid Man breaking through a wall, the catchphrase “Ohhh Yeah!,” and Morant’s signature “12 AM” text, the shoe captures Morant’s dynamic presence and Kool-Aid’s larger-than-life energy. The Nike x Kool-Aid Ja 2 also celebrates fans making their own custom blend on TikTok, with millions of videos already trending. The collection will launch in two waves, one in May and another in July, each featuring exclusive designs and fresh colorways. To celebrate, Kool-Aid is also releasing its first new flavor pack in more than five years: the Mix n’ Kicks combo pack, allowing fans to blend their favorite flavors at home. Fans can also enter to win custom accessories and get early drop info through the SNKRS app and Kool-Aid’s official website.
Watch this page for the new product release: https://www.kraftheinz.com/koolaid/mixnkicks
Pita Pit Celebrates 30 Years of Fresh, Fast, and Flavorful Success
Pita Pit, the beloved Canadian brand known for its fresh, customizable pitas and focus on healthier fast food, is celebrating a major milestone of 30 years of serving communities across Canada and beyond. Launched on July 21, 1995, in Kingston, Ontario, the company has grown from a single storefront into a thriving international franchise with 242 Canadian locations and a presence in markets around the world. As part of its anniversary celebration, Pita Pit is offering promotions to thank its loyal customers and franchisees, including its annual “Peel & Win” contest, which kicked off on April 15 and runs through May 14 and features prizes worth more than $100,000.
Peter Mammas, President and CEO of Foodtastic, the parent company of Pita Pit, said, “Pita Pit is a resilient and innovative Canadian brand that has stood the test of time thanks to the passion of our franchisees, the loyalty of our guests, and the strength of our community partnerships. We’re incredibly proud of everything this brand and its franchisees have accomplished over the last 30 years and even more excited about what’s to come.” Mammas added, “As we enter this next chapter, I can assure you we’ve got even more exciting and fresh innovations to come, always focused on serving fast, flavourful meals that Canadians can feel good about.”
Over the years, Pita Pit has transformed its offerings to keep pace with changing consumer tastes and dietary needs. While the build-your-own pita remains a fan favorite, the menu now includes rice bowls, salads, smoothies, snacks, catering services, and gluten-free options. The company’s commitment to innovation and healthy eating has helped the brand maintain its popularity and relevance in a competitive industry. As the brand looks to the future, it remains grounded in its mission to positively impact people and communities. Longstanding partnerships with companies like Sysco, Coca-Cola, and Unilever underscore this commitment, as does Pita Pit’s continued support of local and national community initiatives.
Learn more about the contest here: https://pitapit.ca/wp-content/uploads/2025/04/2025-04-01-PITA-PIT-Peel-n-Win-2025-EN.pdf
Original Article Links:
SONIC Proclaims the SONIC Smasher as America’s Smashional Cheeseburger and Will Offer 1 Million for $1 During Smasher Week
Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant
Pita Pit celebrates 30 years of fresh, flavourful innovation