Baltimore Ravens and RTS Partner For Stadium Sustainability and Community Impact
The Baltimore Ravens have entered into a three-year partnership with Recycle Track Systems (RTS), naming the company the Official Waste and Recycling Partner of the Ravens at the M&T Bank Stadium. The alliance will enhance sustainability practices at the stadium by introducing RTS’s advanced, AI-powered waste management technologies. As a part of the initiative, fans can expect the rollout of RTS’s Cycle reverse vending machines, which incentivize recycling by rewarding the return of beverage containers. The collaboration reflects a shared vision to enhance environmental responsibility while actively engaging fans.
The Ravens’ SVP of Stadium Operations and Guest Experience, Rich Tamayo, said, “The Ravens are dedicated to being a model of sustainability for the NFL and our community. We are excited about the opportunity to further grow our sustainability program at M&T Bank Stadium, where in 2025, we will divert even more trash through our already robust recycling and composting programs.”
M&T Bank Stadium is already recognized as a LEED Gold-certified venue, diverting 31% of its waste through recycling efforts. With the integration of RTS’s real-time tracking and analytics, the Ravens are positioned to significantly improve waste diversion rates, cut down on contamination, and streamline operations. Moreover, the success of similar RTS installations at stadiums like Citi Field and Lincoln Financial Field supports the effectiveness of fan-driven recycling initiatives. The Ravens and RTS are expanding their sustainability mission throughout the Greater Baltimore region, supporting local organizations, promoting recycling education, and backing environmental programs to build a cleaner city.
Read more here: https://www.rts.com/baltimore-ravens-name-rts-official-waste-and-recycling-partner-to-advance-sustainability-and-innovation-at-mt-bank-stadium/
Lyft Acquires European Ride-Hailing App FREENOW in $197M Expansion Move
Lyft has officially announced its plan to acquire FREENOW, a major European multi-mobility platform and taxi offering backed by BMW Group and Mercedes-Benz Mobility. The deal, valued at approximately €175 million (or $197 million USD), is expected to close in the latter half of 2025. FREENOW will continue operating under its current leadership and maintain its presence in more than 150 cities across nine European countries, including Germany, Spain, and the United Kingdom. The acquisition marks Lyft’s most significant international expansion and is a strategic move to garner more of the global mobility market. The partnership allows Lyft to accelerate its growth trajectory by nearly doubling its addressable market to over 300 billion annual vehicle trips. The acquisition is projected to add around €1 billion in Gross Bookings annually while diversifying Lyft’s revenue sources and strengthening its service offerings.
Lyft CEO David Risher said, “We’re on an ambitious path to build the best, most customer-obsessed mobility platform in the world, and entering Europe is an important step in our growth journey. We found the perfect partner in FREENOW and can learn a lot from the team. FREENOW’s local-first approach mirrors Lyft’s values and embodies our purpose — to serve and connect.”
FREENOW’s deep roots in the European taxi industry, including strong ties with local regulators and fleet operators, complement Lyft’s marketplace technology and customer-centric approach. Together, they plan to serve more than 50 million riders annually with improved features, enhanced fleet management, and seamless cross-platform integration. Looking ahead, both companies are focused on elevating the user experience without disrupting FREENOW’s current operations. Drivers can expect better insights into earnings and peak driving times, while riders may benefit from faster service, more transparent pricing, and added travel options. The long-term goal is to integrate both platforms to create a unified experience for travelers going between Europe and North America.
Read more here: https://investor.lyft.com/news-and-events/news/news-details/2025/Lyft-Expands-in-Europe-Diversifies-by-Acquiring-FREENOW/default.aspx
Alaska Airlines Mileage Plan Soars to the Top, Named Best U.S. Loyalty Program of 2025
According to a study by WalletHub, Alaska Airlines Mileage Plan is the best program for frequent flyers in 2025 for the second year in a row. Rather than relying on big-name recognition or gimmicky promotions, Alaska secured its spot at the top by focusing on what travelers truly value: long-term reward value, flexible redemption, and rewards without an expiration date. Alaska’s consistency and simplicity resonated with travelers who appreciate the airline’s customer-centric approach and meaningful travel perks like mileage-based rewards.
The study by WalletHub looked at ten domestic air carriers and found that Alaska Airlines’ loyalty program excelled over other carriers in almost every major category, such as member perks catering to both business and leisure travelers, reward value, and size of its network, which includes 24 partners. Members also have global redemption options and enjoy priority seating. While other carriers tend to utilize a spending-based system, Alaska’s mileage-based system resonated better with travelers and offers a higher perceived value.
While some airlines did well in specific categories, like United for global reach and status matching and American for domestic availability, none matched Alaska’s all-around performance. Meanwhile, budget carriers like Spirit and Frontier lagged due to limited networks and fewer earning opportunities.
Learn more about the Alaska Airlines Mileage Plan here: https://www.alaskaair.com/content/mileage-plan?lid=nav:mileage-benefits&int=AS_NAV_MP_MemberBenefits_-prodID:MileagePlan
Original Article Links:
Baltimore Ravens Name RTS Official Waste and Recycling Partner to Advance Sustainability and Innovation at M&T Bank Stadium
Lyft Expands in Europe, Diversifies by Acquiring FREENOW
Alaska Airlines Leads US Loyalty Programs in 2025