Loyalty360 Reads: RaceTrac Modernizes Rewards Program With Capillary Partnership, Study Finds Loyalty Programs Must Evolve to Stay Relevant, and Marriott International Adds 43M to Marriott Bonvoy

RaceTrac Modernizes Rewards Program With Capillary Partnership RaceTrac is partnering with Capillary Technologies to revamp and optimize its RaceTrac Rewards loyalty program across more than 600 convenience store locations in the U.S. The collaboration will migrate RaceTrac’s loyalty infrastructure onto Capillary’s AI-powered platform, enabling advanced customer data analysis and tailored promotional capabilities that go beyond generic offers. RaceTrac will introduce features such as tier-based loyalty recognition and the....