In the latest episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson explores a question many brands are still trying to answer: How should companies engage Gen Z in loyalty programs? Drawing on Loyalty360 survey data, in-depth brand interviews, and member-only roundtables, the conversation unpacks why Gen Z remains one of the most challenging, and most opportunity-rich, segments for loyalty marketers.
While brands recognize that Gen Z is digitally native and highly engaged online, many still struggle to convert them into active....