OtterBox Named One of Newsweek’s Most Loved Brands In America for 2025
OtterBox has earned a prestigious spot on Newsweek and Plant-A Insights Group’s list of “America’s Most Loved Brands 2025.” The recognition stems from an extensive analysis involving responses from 24,000 U.S. consumers, more than 359,000 brand reviews, social media engagement metrics, and detailed sentiment analysis. The findings confirm that OtterBox’s strong emotional connection with its customer base has set it apart in the highly competitive tech accessories market.
OtterBox Ceo Trey Northrup said, “OtterBox’s success is a testament to our unwavering commitment to quality and customer satisfaction. Being named one of America’s Most Loved Brands by Newsweek is an honor and reinforces our dedication to innovation and delivering exceptional products that our customers can rely on.”
With a reputation built over 25 years, OtterBox has become the most trusted phone case brand in the United States. Known for its durability, smart engineering, and customer-centric approach, the company has sold approximately half a billion phone cases over the past ten years. Beyond delivering rugged and stylish mobile accessories, OtterBox is committed to social impact through its OtterCares Foundation. The philanthropic initiative encourages youth entrepreneurship and community engagement, awarding more than $7.5 million in grants since 2010. OtterBox also encourages employees to give back, offering 24 hours of paid volunteer time each year that results in over 163,000 hours of community service logged since 2011. From a small garage in Fort Collins to a beloved national brand, OtterBox continues to build trust and make a difference.
Learn more about its OtterCares program here: https://ottercares.org/?utm_campaign=OBevrgrn&utm_medium=PR&utm_source=PRR&utm_content=SE&flid=51110037919&adname=
Crocs Makes a Colorful Comeback After Personalization Strategies Pay Off
Once a fashion icon of the early 2000s, Crocs struggled to maintain relevance in the years following the Great Recession. The company’s profitability declined as international expansion fell short, leading to multiple years of negative operating margins between 2008 and 2016. When Andrew Rees took over as CEO in 2017, he launched a major overhaul, revamping leadership, focusing on profitability, and breathing new life into the brand. Fast forward to 2020 and 2021, revenue jumped from $1.4 billion to $2.3 billion. Under Rees’ leadership, Crocs embraced bold collaborations and leaned into the public’s mixed opinions of its unique style. Partnerships with brands like Balenciaga and Pixar, and celebrities such as Justin Bieber and Post Malone, renewed interest in the brand. Crocs celebrated its quirks, using its iconic clog as a blank slate for self-expression and personalization, especially through its highly profitable Jibbitz charms, which drove customer engagement and loyalty.
Rees said, “When I joined the company, we refreshed the management team, we refreshed the strategy, and that was really all about getting to profitability. But also putting the right level of marketing and product innovation into the product so that we could create incremental demand.”
As Crocs continues to grow, it’s been focused on its $2.5 billion acquisition of HeyDude. However, that gamble has yet to pay off.HeyDude’s sales fell 13.2% in 2024, and the brand faced legal trouble over misleading online reviews. Meanwhile, Crocs’ own sales rose 8.8%, showing its core brand remains strong. Still, new challenges loom, including a steep 46% tariff on Vietnamese imports, where much of Crocs’ manufacturing occurs. As the company navigates these hurdles, its bold rebranding journey is a case study of how embracing authenticity can drive business success.
Levi’s Expands Loyalty Program to European Markets
Levi’s recently announced that it plans to expand its Red Tab loyalty program across Europe. The iconic denim brand recently unveiled the program in Denmark, Ireland, Poland, and Switzerland. The new expansion makes the loyalty program available for its shoppers in 12 countries across Europe. Since 2020, more than 38 million Levi’s customers have joined the Loyalty Program, which offers members perks such as free shipping on orders, unique brand experiences, repair and tailoring access, and “coins” for every purchase.
Levi Strauss & Co. Europe Vice President of E-Commerce, Leona De Graft, said, “For us, the Red Tab loyalty program is a long-term investment in our European community and a critical component of our DTC strategy. We’re not simply looking for repeat customers; we’re cultivating lifelong Levi’s fans. Through an elevated omnichannel experience—including seamless digital and in-store integration, personalized tailoring, and exclusive access to cultural moments—we’re empowering our fans to truly Live in Levi’s.”
Through the loyalty program, members can personalize their options to get exclusive offers, fostering a tailored experience whether they shop in-store or online. The platform also offers additional features to enhance the customer experience, including its “Click & Collect,” in-store returns for purchases made online, and home delivery for in-store orders.
Learn more about the Levi’s Red Tab Loyalty Program here: https://www.levi.com/US/en_US/features/redtabprogram
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OtterBox Named to Newsweek's America's Most Loved Brands 2025
Crocs’ big bet on personalization paid off. Here’s how it happened - and what investors are keeping an eye on now.
Levi’s Expands Loyalty Program in Europe