Lowe’s Uses Kids Events and Loyalty to Reach Younger Shoppers
Lowe’s is leaning into family-focused experiences and a refreshed loyalty strategy as Americans delay homeownership and major renovation projects. The retailer is trying to stay top-of-mind with younger shoppers by creating more reasons to visit stores and engage with its app, even before customers reach “big project” life stages.
A centerpiece is the relaunch of its Kids Club as a perk tied to MyLowe’s Rewards, aimed at building early brand affinity with parents and kids through free, family-friendly activities and giveaways. Lowe’s leaders frame this as meeting households where they are today and using in-store experiences to seed longer-term loyalty and future project consideration.
Lowe’s is also pushing harder on digital engagement and broader selection to capture more spend in a sluggish housing market, expanding product assortment via a third-party marketplace and using creators/influencers to reach younger audiences where they discover home ideas.
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FAT Brands Foundation Donates $15K+ to Feeding America
The FAT Brands Foundation recently concluded its holiday giving campaign by raising more than $15,000 to support Feeding America®, the nation’s largest hunger-relief organization. The funds were raised through a combination of fundraising efforts and volunteer activities over the holiday season, aimed at helping families and individuals facing food insecurity across the United States.
This campaign is part of the foundation’s broader mission to give back to communities where FAT Brands and its family of restaurant brands operate. Since launching its grant-making activities in 2023, the foundation has awarded over 165 grants totaling more than $750,000, supporting nonprofit partners in 24 states and Washington, D.C. These grants are designed to bolster hunger-relief and other social-impact initiatives at the local level.
In addition to financial support, team members from FAT Brands participated in volunteering at food banks and community events, emphasizing the organization’s hands-on approach to philanthropy. The combined efforts during the holiday campaign helped provide meals and resources at a time of increased need, showcasing how corporate giving and staff engagement can drive measurable impact in addressing hunger.
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Jack in the Box Celebrates 75 with Limited-Edition Streetwear Collab and Community Focus
Jack in the Box is marking its 75th anniversary by teaming up with LA-born streetwear brand The Hundreds on a special merch collaboration called “Jack Was Here!”, the first of four limited-edition drops planned throughout 2026. The collection blends Jack in the Box’s iconic character with The Hundreds’ Adam Bomb imagery, infusing both brands’ irreverent spirit into T-shirts, sweatshirts, and trucker snapbacks that celebrate shared cultural roots.
The partnership highlights the role both brands play in their communities, with The Hundreds representing over two decades of street culture and Jack in the Box symbolizing memorable late-night and everyday moments for fans.
The “Jack Was Here!” drop launched this week with early access for subscribers and members of the Jack Pack loyalty program, followed by a public release. Additional merch drops are planned throughout the anniversary year, as the brand taps into a trend where food, fashion, and identity converge to meet customers where they are.
Learn more here.