Hyundai Motor America Strikes Gold in 2024 Merit Awards for Corporate Social Responsibility
Hyundai Motor America received the esteemed honor of being named a Gold Winner in the 2024 Merit Awards for Corporate Social Responsibility (CSR) in HR. The recognition highlights Hyundai’s philanthropic and youth development efforts through its Career Experience Program. This program, in collaboration with Amigos Unidos, Hyundai’s employee resource group (ERG), aims to raise awareness and interest in diverse career opportunities in the automotive industry.
“Hyundai is proud of this recognition from Merit Awards for our Career Experience Program,” said Brandon Ramirez, Director of Corporate Social Responsibility, Hyundai Motor America. “This initiative is a testament to Hyundai’s ongoing commitment to our local community and developing the future of the automotive workforce.”
The program, hosted at Hyundai’s National Headquarters in Fountain Valley, California, is available to middle school and first- and second-year college students. It offers the chance to engage with employees from various departments and participate in career-focused workshops. The Merit Awards for human resources evaluated submissions on innovation, leadership, and a positive work environment. Industry executives, media members, Merit Awards staff, and consultants judged the submissions.
Learn more about the Merit Awards here:
https://www.merit-awards.com/
Starbucks® Partners with Grubhub for Nationwide Delivery
Starbucks® and Grubhub are partnering for nationwide delivery of the coffee chain’s beverages, pastries, and other food items. Starbucks customers can now have their favorite lattes, iced mochas, scones, and other coveted Starbucks menu items delivered to their homes and offices. The service will roll out in June in Illinois, Pennsylvania, and Colorado, and the delivery service is expected to be available across all 50 U.S. states by August 2024.
“Customer demand to get Starbucks delivered continues to increase, as evidenced by double-digit growth in the U.S. delivery business this past quarter, indicating that our customers continue to want convenience in their everyday lives,” said Meg Mathes, Vice President of Digital Experiences at Starbucks. “Our new partnership with Grubhub will help fuel this growth by increasing availability of Starbucks products to Grubhub’s tens of millions of customers via a leading delivery provider.”
The majority of products on the Starbucks menu, including seasonal items, will be available through Grubhub. Grubhub+ members have the extra perk of $0 delivery fees on eligible Starbucks orders, while standard fees apply to other customers. Customers will also be able to track their orders. To ensure efficient delivery, Starbucks also developed specialized packaging, including two-cup trays and improved bags for transporting multiple beverages.
Learn more about Grubhub+:
https://www.grubhub.com/plus
To Align with Gen Z Travel Habits, Airlines Should Rethink Loyalty Programs
According to a survey by OAG, “Beyond the Ticket: Winning Traveler Loyalty with Rewards & Ancillary Services,” shifting travel habits among younger generations indicate a need for airlines to revamp their loyalty programs.
Information in the report was gathered from a survey of 2,000 travelers. The findings show a noticeable difference in loyalty program enrollment between generations. Sixty-five percent of Gen Z and 70% of Millennials are enrolled in frequent flyer programs. Meanwhile, Gen X (80%) and Baby Boomers (89%) are more likely to be members of a frequent flyer program. The survey highlights inconsistent travel with a single carrier as a barrier to joining frequent flyer and loyalty programs.
“The loyalty program landscape is shifting, especially as younger generations make up a larger share of the traveling population,” said John Grant, Chief Analyst at OAG. “Savvy airlines who create more meaningful rewards programs that align with the evolving preferences of today’s travelers, and who understand how to tap into real-time aviation insights to customize their marketing strategies, will deepen connections with their customers and redefine how to win their loyalty.”
The survey suggests airlines might attract younger travelers by allowing them to use earned points across various travel-related services. Half of Gen Z and 49% of Millennials prefer using points with vacation rental providers, and 73% of all travelers would prefer to apply their rewards points towards hotel accommodations or car rental services (53%).
Experiential factors are more important to younger travelers than cost, and they are 27% more likely to pay extra for a ticket with a legacy carrier over a low-cost one. The survey also highlights that 48% of travelers buy add-on services through an airline’s website, while 37% purchase the services through a mobile app. Notably, 67% of travelers will pay up to $20 for extra carry-on items.
View the full report here:
https://www.oag.com/traveler-survey-2024
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Original Article Links:
Hyundai Named Merit Award ‘Gold’ Winner for Corporate Social Responsibility
Starbucks and Grubhub Launch Delivery Partnership
Gen Z Travel Habits Usher in New Future for Airline Rewards Programs, OAG Survey Reveals