Goodyear Opens “The Vault,” a Marketplace Celebrating Its 128-Year Legacy
Goodyear has launched The Vault, a new online marketplace that gives consumers a unique way to engage with the company’s 128-year history. The platform gives fans, collectors, and enthusiasts the ability to browse and purchase a carefully curated selection of historic artifacts, signed memorabilia, limited-edition merchandise, and exclusive experiences tied to the iconic brand. The Vault blends rare historical items with modern collaborations and collections. Among the offerings are a piece of the engine from the Spirit of America Goodyear Blimp, one of the company’s earliest tires from 1899, and race-used tires from the winning car in the 2025 NASCAR Cup Series Championship. The collection also includes celebrity-signed merchandise and other exclusive items.
Goodyear Vice President of Global External Communications, Social Media, and Partnerships, Doug Grassian, said, “There’s nowhere else on the planet that you can buy a section of a Goodyear Blimp engine or one of the first tires ever made. By opening The Vault, Goodyear is transforming its legacy into something tangible, collectible, and meaningful.”
To celebrate the launch, Goodyear is hosting a limited-time digital challenge inviting consumers to solve a riddle on Goodyear.com. Participants who crack the puzzle will have a chance to win one of 30 cryptex vaults containing special prizes ranging from branded merchandise to the grand prize: a private flight aboard the legendary Goodyear Blimp. The Vault is now open, with additional items, collaborations, and experiences expected throughout the year.
See what’s available in The Vault here.
Hard Rock and Coca-Cola Spotlight Women in Music During International Women’s Month
Hard Rock International has partnered with Coca-Cola to celebrate International Women’s Month with a global campaign honoring women who are shaping the music industry. The initiative centers on a new “Women Empower” micro-documentary series released throughout March, highlighting female creatives and leaders working across music and media. The campaign is part of Hard Rock’s broader celebration of women worldwide, which includes a goal of hosting 1,000 live performances and special events across Hard Rock Cafes, Hotels, Casinos, and Live venues.
Seminole Gaming and Hard Rock International SVP of Marketing and Brand Partnerships, Elena Alvarez, said, “Music pulses through every guest experience at Hard Rock, so we are happy to pull this thread through in this year’s International Women’s Month celebration with Coca-Cola and lift the curtain on our micro-documentary series spotlighting the women making an impact in the music industry. While music is our heart, philanthropy is Hard Rock’s soul and we are proud to support nonprofit organization Women in Music’s commitment to advancing equality, visibility, and opportunities for women in the musical arts.”
The documentary series shines a spotlight on six women from around the globe who represent a range of roles in the music business, from performers to executives and behind-the-scenes professionals. Featured voices include film producer Janelle Abraham, singer-songwriter Kat Luna, composer and dancer Minami Minami, guitar technician Claire Murphy, communications entrepreneur Mayna Nevarez, and TaP Music co-president and CMO Wendy Ong. The series shares their creative journeys, challenges, and successes while highlighting the need for greater representation, as women currently account for less than 5% of music and media creators. To support the initiative, Hard Rock Cafes worldwide will offer limited-edition Coca-Cola beverages and themed menu items inspired by the regions represented in the series. In addition, the Hard Rock Heals Foundation® is donating $100,000 to the nonprofit Women in Music to help expand educational and empowerment programs for women in the music industry.
View this Facebook reel promoting Women in Music.
Krispy Krunchy Chicken Expands Through New Partnership With Loop Neighborhood
Krispy Krunchy Chicken®, one of the fastest-growing hot food brands in the convenience store industry, has partnered with Loop Neighborhood to expand high-quality food options in c-stores. As part of the collaboration, Krispy Krunchy will be introduced in 12 Loop locations across California, including stores in San Francisco, Sacramento, Elk Grove, Modesto, Temecula, Stockton, and several other cities. The partnership reflects Loop’s focus on enhancing the convenience store experience with premium products and customer-focused service.
Krispy Krunchy Chicken VP of Chain and Business Development, Brett Yates, said, “Loop Neighborhood is known for redefining the convenience store experience with premium offerings and customer-centric service, and we are honored to be part of their efforts to elevate the space while bringing new ways for customers to make the most of their busy lives on-the-go. Their brand sets a higher standard for c-stores with their carefully curated product selections, exceptional customer service, and thoughtfully designed atmosphere. By integrating Krispy Krunchy Chicken’s proven hot food program, Loop can attract new customer segments, increase dwell time, and drive repeat visits.”
Industry data support Krispy Krunchy’s strategy. According to the 2025 NACS State of the Industry report, foodservice now represents more than 36% of in-store convenience store sales, with hot foods driving much of that growth. Loop locations will offer Krispy Krunchy’s full menu, including hand-breaded fried chicken, tenders, wings, nuggets, Cajun chicken sandwiches, honey biscuits, and sides. The turnkey program also provides operational training, marketing support, and digital ordering through the Loop mobile app.
Original Article Links:
The 'Vault' Is Open: Goodyear Launches a New Collector's Playground
Hard Rock International and Coca-Cola Create 'Women Empower' Series, Celebrate International Women's Month with Special Performances and Offerings Through March
Krispy Krunchy Chicken Partners with Loop Neighborhood to Meet Growing C-Store Demand