ASOS Launches Loyalty Program to Boost Customer Engagement and Personalization
ASOS has officially rolled out ASOS.WORLD, a tiered loyalty program for customers in the UK. The program, tested earlier this year, offers four levels of membership, beginning with a free entry tier that provides perks such as early access to product drops, a 20% birthday discount, and use of an AI-powered digital stylist. As customers increase their annual spending, they gain access to higher tiers with additional benefits like exclusive sales, restock alerts, and early access to curated collections tailored to specific styles and trends.
ASOS Head of Loyalty, Macy Hong, said, “Our customers want to engage with ASOS in a way that goes beyond just shopping. ASOS.WORLD creates opportunities for them to connect with the brand, discover new fashion, and gain access to exclusive experiences.”
The initiative is part of ASOS’s strategy to attract new customers and reward existing ones. Designed for ease of use, the program features a smooth sign-up process and instant access to rewards. Top-tier members enjoy experiential perks, such as invitations to exclusive in-person events, reinforcing ASOS’s vision of building deeper connections with its audience. ASOS.WORLD also reflects a broader customer experience (CX) strategy outlined by CEO José Antonio Ramos Calamonte. With personalization as a core focus, ASOS is enhancing its recommendation engine and digital tools to create a more tailored shopping experience. However, the company still faces significant financial headwinds: revenue fell 13% year over year in the first half of 2025, following a 16% decline in fiscal 2024. As ASOS looks to rebound, the loyalty program is a key component of its turnaround plan to rebuild customer loyalty.
Learn more about ASOS.WORLD here: https://www.asos.com/discover/asos-world/
Potbelly Enhances the Digital Customer Experience With New App and Revamped Website
Potbelly is rolling out a new digital experience this month, transforming how fans interact with its brand online. Drawing from user feedback and fan insights, the new Potbelly app and website feature faster checkout, smoother navigation, and tailored features that elevate convenience and engagement. The updates will be available automatically to current app users through standard app store updates, and no action is required to begin enjoying the enhancements. To mark the occasion, Potbelly Perks Members can receive 10% off digital orders of $15 or more through the app or website through July 27.
Potbelly VP of Digital Marketing Yosra Saleh said, “With our newly redesigned website and app, we put our fans at the center of every enhancement. We set out to showcase what our fans value most—faster ordering, easier customization, personalization, and effortless reward redemption. Whether customizing a go-to sandwich or trying something new, every step of the journey, from menu browsing to reward redemption, is now more intuitive, streamlined, and mobile-friendly. Plus, there’s a friendly conversational flair everyone will love!”
The improvements are part of Potbelly’s wider digital transformation, focused on building smarter, more personal connections. Features such as one-click ordering, infinite scroll browsing, a simplified checkout view, and an enhanced rewards system all contribute to a better user experience. Perks Members can also enjoy real-time reward guidance, instant Coin redemption, and exclusive offers; plus, new members can earn a free original sandwich after their first visit.
Timberwolves and Lynx Team Up For Fan Engagement Partnership With Jump
The Minnesota Timberwolves and Minnesota Lynx have entered into a multi-year partnership with Jump, a cutting-edge, all-in-one fan engagement and ticketing platform tailored specifically for professional sports franchises. Through the collaboration, Timberwolves fans will enjoy a streamlined experience via a new mobile app and revamped ticketing website, all accessible with a single, unified login. The integration allows both franchises to provide fans with customized experiences based on their interactions and loyalty, transforming the traditional transactional approach to a more meaningful, interactive relationship.
Jump Co-Founders and Co-Chairmen of the Minnesota Timberwolves and Lynx, Alex Rodriguez and Marc Lore, said, “With Jump, we’re solving a real challenge for front offices helping teams build stronger, more meaningful connections with their fans. Today’s sports fans expect things to be direct, personalized, and seamless, and we’re here to deliver on that. Starting with the Timberwolves and Lynx, we’re not just raising the bar on engagement, we’re rethinking what it means for a team to truly connect with the devoted fans that support them.”
This partnership reflects a broader movement in professional sports, where franchises are embracing innovative technology to regain control over fan data and engagement. Jump’s vertical enterprise model empowers teams to own every touchpoint, enabling them to deliver curated content, promotions, and experiences. The platform has already proven successful with the North Carolina Football Club and will officially roll out with the Timberwolves during the 2025–26 season and the Lynx in 2026.
Read more here: https://www.nba.com/timberwolves/news/the-minnesota-timberwolves-and-minnesota-lynx-sign-partnership-with-jump-to-become-exclusive-fan-experience-and-ticketing-provider
Original Article Links:
ASOS launches loyalty program as part of turnaround effort
Potbelly Unveils Reimagined Digital Experience with App and Website
The Minnesota Timberwolves and Minnesota Lynx Sign Partnership with Jump to become Exclusive Fan Experience and Ticketing Provider