Consumers are no longer loyal to just one brand, and brand loyalty is being challenged in Canada, according to the Canadian Influencer Study.
Veritas Communications released findings from its first-ever Canadian Influencer Study−a national research project conducted by Northstar Strategic−that explored Canadians’ proclivity for switching preferred brands and services as well as the sources and channels that impact these decisions.
“Consumers are no longer loyal to just one brand,” Krista Webster, President....