Today's marketplace is inundated with advertising, wild claims, and "deals," whether real or perceived. So, maintaining a loyal and lucrative customer base is becoming more and more difficult. According to a recent survey, only 34% of consumers trust their brands. Yes, we're living in a "Post-Trust Era," and consumers are becoming more naturally suspicious.
If they think you consider them just another number, they likely won't bite. E-commerce and new trends in technology have been influencing how....