McDonald’s and Panera Bread File Trademarks for NFTs in the Metaverse
McDonald’s and Panera Bread have recently filed trademarks for a digital presence within the metaverse: the fully-realized virtual reality world that has been growing in popularity, thanks in part to the burgeoning trend of NFTs as digital assets.
According to the McDonald’s trademark application, the fast-food giant is looking to “operate a virtual restaurant featuring actual and virtual goods, operating a virtual restaurant online featuring....