New study explores Millennial attitudes towards loyalty, privacy and technology: Gen Y skeptical of location-based offers, mobile wallet; but will reveal personal details for fast, free and easy rewards
MONTREAL, Oct. 5, 2011 - Comprising more than 1.7 billion consumers worldwide—77 million in the United States alone—the Millennial Generation, also known as Generation Y, presents some profound implications for marketers as it comes of age and takes the reins of the global consumer economy. According to a proprietary study ....