Big Y Foods Pilots the FirstEver Grocery Chain Groupon Offers

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CHICAGO & CAMBRIDGE, Mass. & SPRINGFIELD, Mass. & BOSTON—Big Y Foods, Inc. (www.bigy.com), Incentive Targeting (www.incentivetargeting.com), and HaloEffect (www.haloeffect.com) today announced that they have teamed with Groupon (www.groupon.com), to bring social buying to the grocery retail and Consumer Packaged Goods (CPG) industry. The partnership combines Groupon’s powerful social buying....

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