Unity Marketing’s latest study on the purchasing habits of the affluent shows just 44% bought any personal luxuries in 2009, a decline of 10 percentage points from 2006. But when they did, they spent nearly 50% more on their purchases than they did in 2008.
The report is based on responses from more than 4,700 luxury consumers, with an average income of $220,200.
Among the notable trends: American luxury car brands gained in popularity, as Euro-brands declined, and department stores continued to lose shoppers, who instead....