CDW LLC, a leading provider of technology products and services to business, government and education, announced today that it is has received a Forrester Research Voice of the Customer award. The prestigious award recognizes companies that demonstrate the highest level of dedication to customer experience by implementing business-wide initiatives that dramatically improve how they collect, interpret, and react to customer feedback.

“The voice of our customers is at the heart of everything we do,” said Thomas E. Richards, president and chief operating officer, CDW. “We are happy to invest in understanding the needs of IT professionals so that we are ready to help them make technology work better to drive the success of their organizations. We are honored that this award recognizes CDW’s efforts to help IT professionals excel in their jobs.”

CDW differentiates itself in serving IT professionals by providing customers with a single connection to the right expertise and technology from CDW’s deep knowledge base and resources. CDW’s Customer Loyalty and Experience Program keeps customer service as the focal point of its operations. This award recognizes the many components of CDW’s customer service operations including the value placed on customer loyalty measurements and the importance of promptly addressing any issue or request identified by a customer within 24 hours.

“The quality of this year’s nominees is evidence that Voice of the Customer programs are advancing rapidly,” said Harley Manning, Vice President, Research Director, Forrester Research. “The best VoC programs demonstrate that executive involvement, measurement, and insights that are tied directly to action are critical to customer experience success.”

Companies representing leading brands in financial services, healthcare, retail, technology, and travel submitted entries to this year’s Voice of the Customer Awards. Winners were judged across five categories: clarity of their approach, business value, customer experience improvements, innovation, and value of lessons learned.

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