For eBags, the industry-leading e-tailer and travel gear expert, back-to-school is a vitally important season.
Ebags officials work with popular YouTubers and bloggers to showcase the most popular backpacks for the 2017 back-to-school season. The campaign, which leverages nine different influencers with a collective audience of more than 20 million readers and viewers, harnesses the enormous appeal of student-age YouTubers and mommy bloggers with young consumers and their parents.
Kaylin Meyer, creative coordinator at eBags....