Kelly Koelliker, director, solutions marketing, Verint, told Loyalty360 that driving customer engagement is becoming more of a challenge for organizations of all sizes and industries.
“Every interaction with a customer is an information exchange,” Koelliker explained. “Organizations need an optimal way to find the right information at the right time, in an environment where customer issues can be extremely complex, and data can be scattered in a number of places.”
To help combat this challenge, Verint recently....