Dunkin’ Donuts has always had a loyal customer base, which has grown exponentially since early 2014 following the launch of the very popular DD Perks loyalty program.
Now, through a partnership with Salesforce, Dunkin’ Donuts officials hope to strengthen that customer loyalty. Dunkin’ Donuts successfully deployed the Salesforce Customer Success Platform—including Salesforce Platform, Marketing Cloud, and Sales Cloud—to get smarter about its customers, deliver 1-to-1 loyalty journeys, and empower employees to....