Brands that produce grocery food that upholds the principles of corporate social responsibility (CSR) will earn greater customer loyalty, according to the Conscious Consumer Study issued by Gibbs-rbb Strategic Communications.
With price being equal, most Americans say they would likely switch from a food brand they trusted if they learn that the company was involved in product recalls (77%), practices that harm animal welfare (73%) or irresponsible labor practices (72%).
“Conscious consumers are voting with their wallets, creating....