Staying on the cutting edge of rapidly changing technology and evolving consumer expectations places customer loyalty as an absolute key priority at Chili’s Grill & Bar®.
Wade Allen, VP Digital Innovation & Customer Engagement for Chili’s, spoke to Loyalty360 about this key theme for the company.
“It’s one of the top three initiatives across the company,” Allen explained. “We’re committed to our loyalty program that is the best in the business. That means, for us, guests are....