The Finish Line has a healthy amount of brand loyalty. But before achieving that lofty goal of brand loyalty, how does the brand start the process?
Imran Jooma, Executive Vice President and Division President of Omnichannel Strategy, told Loyalty360 that it all starts with acquisition.
“This means having a very good understanding of who your target customers are and being very purposeful about seeking them,” Jooma explained. “Our category is highly competitive and, by having an ownable brand position, it gives us the....