Loyalty360 sat down with Radoslaw Zep, Loyalty Product Manager at Comarch.
What are some of the main objectives and personalized benefits that a B2B loyalty program should include?
While establishing the strategy for the company, you need to make sure that the main objectives are included and integrated in the plan. Otherwise, the loyalty program might not be as successful as you expect. Apart from obvious goals like increasing business profitability and gaining more brand loyalty from business partners, you can also achieve much more....