Co-creation, which is a design methodology that directly engages the consumer in finding their desired experience with a particular brand, is vitally important to elevate and enhance the overall customer experience.
Customer co-creation allows a brand to engage the customer in defining this level of differentiation. Often brands take an inward approach when defining their customer experience, but customer co-creation allows the brand to take an outward approach ensuring that the final desired experience is not only reflective of the brand....