Chico’s FAS has introduced its first-ever credit card program alongside a full redesign of its loyalty offerings across Chico’s, White House Black Market, and Soma. Developed in partnership with Synchrony, the initiative combines co-branded Mastercard credit cards and private label cards to give customers more flexible payment options and expanded ways to earn rewards. The move is designed to create a more seamless and engaging shopping experience while strengthening connections between the brands and their customers.
The....