Chico’s FAS has introduced its first-ever credit card program alongside a full redesign of its loyalty offerings across Chico’s, White House Black Market, and Soma. Developed in partnership with Synchrony, the initiative combines co-branded Mastercard credit cards and private label cards to give customers more flexible payment options and expanded ways to earn rewards. The move is designed to create a more seamless and engaging shopping experience while strengthening connections between the brands and their customers.
The updated loyalty programs—Club Chico’s, WHBM Prestige, and Soma My Rewards—have been simplified to make earning and redeeming rewards easier and more intuitive. Each program is tailored to its respective brand, offering customers a clearer structure, faster reward accumulation, and more personalized benefits. By aligning the credit cards with these programs, shoppers can earn rewards not only on brand purchases but also on everyday spending wherever Mastercard is accepted.
Synchrony Executive Vice President and CEO Darrell Owens said, “These three brands have earned deep customer loyalty, and these new programs are designed to reward that relationship every time a customer shops. By pairing strong in-brand rewards with a compelling suite of credit benefits, we're helping Chico’s FAS brands expand customer engagement while further strengthening Synchrony's leadership in specialty retail financing.”
Chico’s FAS Division CEO Trish Donnelly added, “This is a meaningful step forward in how we serve our customers – creating a more inspiring and personalized experience for her. By introducing our new credit cards and reimagining our loyalty programs, we’re creating a more connected, rewarding experience that reflects the individuality of each brand while making it easier for customers to deepen their engagement with the brands they love. The new program allows shoppers to earn higher reward redemptions at a faster rate - showing our gratitude towards our dedicated customers.”
Mastercard EVP of U.S. Financial Institutions, Julie Schanzer, weighed in by saying, “Consumers expect choice, convenience, and confidence every time they pay, and Mastercard’s network is built to deliver exactly that. By working with Chico’s FAS and Synchrony, we’re strengthening the loyalty experience for shoppers by giving them more ways to engage with the brands they love and ensuring every purchase is backed by the safety and security of network.”
Cardholders receive a range of incentives, including 7.5% back in rewards on purchases, 2% back on groceries and dining, and additional earnings on all other purchases. New members also benefit from a 15% discount on their first purchase, along with perks such as free shipping, birthday rewards, and exclusive offers throughout the year. These features are designed to increase engagement and provide greater value for loyal customers.
Learn more about the new rewards program here.