The NFL season may be over, but the Tampa Bay Buccaneers just notched a big victory. The league’s annual “Voice of the Fan” named the franchise first out of 32 teams in Customer Service Experience. The team is no stranger to this award: The Buccaneers were tops in the category in 2012 and 2013 as well.
The “Voice of the Fan” study, commissioned by the NFL, gathers information about game day experiences in an effort to rank all 32 franchises in seven categories. The research is conducted through independent visits to every team’s stadium, as well as game day polling of fans in attendance. The report is distributed to teams as a source of actionable fan insight related to multiple facets of the customer experience.
Among the team’s efforts to improve customer experience was the addition of the Guest and Member Relations Department. The team was built with season pass holders in mind, providing these loyal fans with personalized and exceptional customer service.
“Providing our season pass members with the best customer service has always been our highest priority and this top ranking validates the work we have put in to improve the customer experience,” said Buccaneers Chief Operating Officer Brian Ford. “We are proud of this ranking and remain more committed than ever to providing our season pass members with the type of first-class customer service they have grown accustomed to receiving.”
Among the perks for Buccaneers season pass owners are discounts on game day expenses like food and parking, special offers on Tampa Bay Buccaneers merchandise, and VIP access to special team events throughout the calendar year.
Providing exclusive team access to season pass holders is a wise strategy on the part of the Bucs; these offers both massage the brand’s most loyal spenders, and entices fans to invest in a season pass in order to receive the benefits package.
The NFL season kicks off in September, and rest assured that the Tampa Bay Bucs are looking forward to defending their customer experience crown.