The marketing efforts of American Express (NYSE:AXP) may soon be increased after the purchase of German marketing firm Loyalty Partner GmbH.
American Express Co. (NYSE:AXP) shares were at 44.57 at the end of the day’s trading on 12/16/2010. There’s been a 12.9% change in the stock price over the past 3 months.
Through this takeover, valued at 496 million euros ($660 million), the company will be adding 34 million international consumers. The consideration will be paid as 425 million euros in cash and 71 million euros in equity shares which will be held by Loyalty Partners.
Read the full article