Relying on email to promote its more than 100 products to new and current customers, Rodale, a global media company with more than 25 million active customers in its database, turned to Acxiom to help bring its Marketing Decision Platform (MDP) to life. The MDP is an email conversation solution that allows the company to automate millions of decisions each night and execute email campaigns daily instead of requiring two to three weeks of lead time. This unprecedented level of segmentation enabled Rodale to tailor its offers to customers based on their preferences for both product choices and frequency, dramatically increasing the success of their customer marketing campaigns.
“We are honored to share this recognition with our partners at Acxiom,” said Todd Leiser, Rodale senior vice president for Business Intelligence. “The solution we’ve developed with Acxiom has enabled us to uncover new patterns in customer response and undertake new approaches to drive profitability, and we are thrilled the industry has recognized our successful collaboration.”
Acxiom’s automated email conversation solution takes a 360-degree view of a customer and dynamically determines relevant email messages on a per-customer basis. The technology creates a central nervous system that remembers, learns from and reacts to each customer interaction, providing a level of personalized and coordinated engagement that delivers a better brand experience and compels each consumer to action. The result is a level of campaign segmentation never before possible for email communications.
“Delivering innovation, client value and real solutions for engaging with today’s connected consumers is at the core of what we do,” said Greg Hogue, Acxiom vice president and industry executive for Media, Communications, Travel and Technology Markets. “After implementing the Acxiom solution, Rodale immediately reduced the number of sent emails and significantly increased delivery, open rates, click rates and orders. We couldn’t be more pleased to play a part in Rodale’s award-winning solution.”
The NCDM Database Excellence Awards, organized and presented by DIRECT Magazine and the Direct Marketing Association, honors organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases.
About Acxiom
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable infrastructure management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodaleinc.com