What can schools learn from retail brands about customer experience, customer engagement, customer loyalty, and unique identities?
Trish Rubin is the co-author of BrandED: Tell Your Story, Build Relationships, and Empower Learning, which delves into the topic of school districts, and what they have to gain by developing and promoting their own brand identities, and what they can lose if they don’t.
A brand can help schools tell their unique story, improve performance, and build necessary resources, cultivating important....