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Webinar Topic
The Alterian Brand Relevancy Tour; Unveiling the Consumer Perception Index

The Alterian Brand Relevancy Tour; Unveiling the Consumer Perception Index

  • October 25, 2011

What is The Consumer Perception IndexThe Consumer Perception Index is a consumer analysis of direct mail, email and social marketing efforts of Chicago’s top brands such as Kraft, McDonald's and Walgreens. After the unveiling, we’ll be sharing strategies on how to improve your efforts... Read More

Integrating Social Media and Traditional Marketing: Challenges for the CMO and CIO

Integrating Social Media and Traditional Marketing: Challenges for the CMO and CIO

  • October 25, 2011

The explosion of social media has triggered an avalanche of new data and new technologies. All marketers, and loyalty marketers in particular, are struggling with integrating these data and new technologies into their existing marketing infrastructure. And, the pace of change will only acce... Read More

Unlock the Power of Your Customer Data

Unlock the Power of Your Customer Data

  • October 19, 2011

1:00 p.m. ETYou won’t want to miss this webinar preview of the upcoming Engagement Expo session, Customer Data, Segmentation & Analysis: Driving Engagement and Customer Strategy.Session panelists David Sims, Vice President, CRM for General Nutrition Centers (GNC) and Sarah Mendez, Direc... Read More

How to Leverage Loyalty in a Tough Economy: Special Post-Durbin Insight for Financial Institutions & Why Now is the Time to Launch a Loyalty Program!

How to Leverage Loyalty in a Tough Economy: Special Post-Durbin Insight for Financial Institutions & Why Now is the Time to Launch a Loyalty Program!

  • October 18, 2011

1:00 p.m. ETSign up today for a complimentary webinar highlighting the latest research about the Durbin amendment and the resulting opportunities for loyalty programs.  If you are a financial institution and have been on the fence about whether to offer a rewards program or not – you d... Read More

What it Means to Be Customer-Centric in 2012

What it Means to Be Customer-Centric in 2012

  • October 13, 2011

2:00 p.m. ETDo you know if you are meeting your customer’s expectations or could you be falling short? Do you know how your customer’s actually perceive you? The answers to these questions could be the key to increased revenue opportunities and improved customer advocacy and retention... Read More

The Dynamic Duo: Customer Satisfaction And Loyalty: And How Text Analytics powers It All

The Dynamic Duo: Customer Satisfaction And Loyalty: And How Text Analytics powers It All

  • October 13, 2011

1:00 p.m. ETLoyalty and Satisfaction are much bandied about terms whose definition isn’t always clear. What is clear is that both of these words are directly connected to an organizations’ bottom line. This webinar brings together customer experience management experts to create a liv... Read More

Customer Centered Partnering

Customer Centered Partnering

  • October 11, 2011

In this webinar, we will examine the importance of keeping the customer centered when selecting partners and designing offers. Customer centered partnering is a principle of Best Practices to Optimize Partnerships. Opportunities exist when the exchange of value between partners, the loyalty prog... Read More

An Interactive Discussion - The Future State of Loyalty and the Role of External Data

An Interactive Discussion - The Future State of Loyalty and the Role of External Data

  • October 06, 2011

1:00 p.m. ETPlease join Loyalty 360 and Data Experts John Bartold and Eric Stein as they have an interactive discussion of the future state of loyalty, and how external data can take your loyalty programs to the next level. Loyalty has always been a “program” or function within a... Read More

Customer Loyalty is an Enterprise Endeavor

Customer Loyalty is an Enterprise Endeavor

  • October 04, 2011

1:00 P.M. ETCustomer Loyalty, as evidenced by the the increasingly complex factors going into each customer purchase decision, is no longer a function of a simple loyalty program. It's increasingly an effort that requires an enterprise commitment to customers. As easy as this might sound, org... Read More

Expanding Your Program's Reach in the Complex World of E-Commerce

Expanding Your Program's Reach in the Complex World of E-Commerce

  • September 29, 2011

1:00 p.m. ETThe world of E-Commerce is growing at an alarming rate, but the growth is not coming from where you may think. In 2010, total US E-commerce revenue reached $227.6 billion with almost 40% of revenue coming from outside the top 25 E-commerce retailers.  What role do traditional lo... Read More

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