According to the 2010 Colloquy/DMA survey, two-thirds of respondents were unable to express what the most important measure of social media success would be. All new media seems "promising," but consumers and brands have a hard time defining what the promise is and what it should be.

To quote a CMO at a large Fortune 500... Read More

The loyalty card may get the most attention from older consumers, but one expert believes younger buyers can be just as loyal. The key, of course, is to engage, and many Millennial consumers aren't engaged by simple cards or offers. They want more. To make the most of loyal-based marketing to younger consumers, brands need to change the... Read More

"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage." Though these words were uttered years ago by Jack Welch, former chairman and CEO of General Electric, they are increasingly compelling today.

According to a recent Forrester Research study on... Read More

Small, unique and easily read by scanner-enabled mobile devices, QR codes have become a digital welcome mat in the hospitality industry. Once they are scanned from wherever they may appear – a print ad, a loyalty card, a menu – they provide a link to... Read More

According to a recent survey of marketing executives by Loyalty 360, although marketers know they need to focus better on customer retention, they aren’t doing it.

To get a clearer picture of where marketers are and where they need to be going, Acxiom/Loyalty 360 took a closer look at the customer retention strategies... Read More

Marketers are at a critical juncture because, despite reporting that retaining and engaging customers remains one of their greatest challenges, most believe that customer loyalty rather than customer acquisition is now the critical driver of sustainable business growth, according to Loyalty 360.

To help marketers develop... Read More

ST. PETERSBURG — Family-owned Kobie Marketing employs 76 people and expects to add at least 20 positions in the next year. Management is evaluating locations for... Read More

The nation’s charities are getting a powerful new ally: millions of loyal Kroger shoppers.

In a new twist on giving, the nation’s largest supermarket chain also aims to bag more customers and bigger sales receipts. It’s rolling out a nationwide program that lets loyalty card holders select charities to which Kroger... Read More

“Voice of the customer”

It’s a phrase that’s getting a lot of play these days. As avenues for customer input and interaction - forums, blogs, social networking sites, online reviews, etc - are growing exponentially, the opportunity for guests to rave about great hotel experiences or vent about bad ones... Read More

I’m here at the Loyalty 360 Expo, getting the current state of loyalty and loyalty programs. Several organizations have conducted research within the last year:

A) Making the case for loyalty:

    * 68% of new sales come from current customers
    * The purpose of... Read More

Loyalty 360 Interview with Martie Woods, Vice President and Chief Experience Officer - Deluxe Corporation

Martie Woods is Vice President and Chief Experience Officer at Deluxe. With expertise in consumer psychology and buying behavior, Martie’s charge is to improve customer engagement and loyalty throughout the... Read More

The Ohio-based, Loyalty 360 is among the leading market research firms and its latest release presents viewpoints of industry leaders about customer loyalty trends expected this year. This release has been titled—“Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty” and... Read More

SAN FRANCISCO, CA, February 9, 2010. HotelExecutive.com, the leading online hotel industry business resource is pleased to announce that hotel loyalty expert Mark Johnson has joined the journal as a contributing editor to the publication's primary business journal, the Hotel Business Review. (online athttp://www.hotelexecutive.com... Read More

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For a company that's all about connecting people, telecom provider XO Communications was having a tough time connecting with its own business customers. But that all changed in May 2009 when the telco launched a B2B loyalty campaign.

Today the company sends 100,000 emails a month to its business... Read More

Quick quiz, savvy marketers.

What is going on in this picture?

A.      Their flights were canceled and all the hotels are booked up, so they’re camping out on the street for the night.

B.      They are pioneers of the latest fad – urban camping.

... Read More

To get my child to join me at the dog park in the mornings, I had resorted to bribing him with a stop at Starbucks. With my "mom" hat on, it proved to be an effective enticement. As a frequent customer and loyalty practitioner, I cannot help but question why it was so much work (on my part) to reap my deserved recognition and... Read More

Marketing truisms hold that it is far less expensive to retain a customer than engage a prospect, and that house files are considerably more valuable than outside lists. Yet 70% of marketers say fewer than one in five of their employees focus on retention, and 60% allocate less than 20% of their marketing budgets to retention activities.Read More

Paper or email? That's the new question you may be asked the next time you buy something at a store. Customers are now being given the option to have a receipt emailed to them. But if you opt for an e- receipt, what else could start popping up in your email?

Paperless receipts are the wave of the future: major banks email... Read More

Since the launch of S&H Green Stamps in the 1930’s, loyalty marketing has blossomed into a $4 billion industry. And while the traditional collect now/redeem later points scheme had proven effective for years, social media and new technologies have made it well within the capability of marketers to use data intelligently to build... Read More