The Ohio-based, Loyalty 360 is among the leading market research firms and its latest release presents viewpoints of industry leaders about customer loyalty trends expected this year. This release has been titled—“Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty” and presents a comprehensive insight into how the dynamics of customer engagement have changed drastically given the growing impact online marketing, daily deals and social media and the growing influence of mobile-based customer engagement.

The CEO of Loyalty 360 emphasized that new, globally popular customer-engaging tools like daily deals have led to a paradigm shift in establishing and sustaining customer loyalty, which is becoming increasingly difficult and is challenging the norms in this niche.

Customer loyalty has evolved beyond the concept of offering reward points, discount coupons and loyalty rewards. It is being increasingly defined by the manner in which a brand can use technologies and engaging ideas to interact with customers. For instance, a brand’s Facebook profile seems to be the parameter of its authenticity and popularity for many prospective customers…