Banks know exactly what you're buying with your credit and debit cards. Now, they're letting marketers know what you're spending money on and what to sell you, by putting ads on your bank statements. But there's a way you can stop it.

"I was a little bit surprised," said Oren Milgram. In his recent online... Read More

PROVIDENCE, R.I. (WPRI) - Banks call it marketing. Customers call it an invasion of privacy. If you've noticed ads arriving in your mailbox specifically from places you shopped, it's no coincidence.

Each time you pay with plastic they're watching, analyzing and calculating every move you make. Who's watching? Your... Read More

Every brand manager and product manager in the world wants more loyal customers, right? Well if they can master the art of one-simple 6-letter word they would be well on their way to achieving their goals.

 Unknown ObjectThis seemingly innocuous or harmless word can be very harmful and quite damaging to a brand’s... Read More

Brands need to determine how best to engage Millennials, but tapping into this market is rife with challenges, a loyalty expert is warning.  

How do you make a company that sells a commodity like energy stand out? How do you get customers to recognize you, select you, and stay with you? TXU Energy focuses on four basic brand builders: be trustworthy and transparent, customer centric, innovative, and dependable.

"Let's do what we do... Read More

Single product manages many stores' programs

Jack Kennamer stood in line at a Dick’s Sporting Goods store last November and watched as Black Friday shoppers fumbled through key chains packed with loyalty cards, while others clogged checkout lines while signing up for new cards. So Kennamer, president of... Read More

Your cell phone may be spying on you.

Every time you download an app, search for a website, send a text, snap a QR code or drive by a store with your GPS on, you are being tracked by your cell phone company.

“They know you were playing Angry Birds. They know that you drove by Sears. They know you drove by... Read More

Every time you download an app, search for a website, send a text, take a picture of a QR code or drive past a store with your GPS on, your every move may be tracked by your cellphone company.

Marketing insider Mark Johnson says your data trail is worth big bucks to cellphone companies.

Many people have no idea... Read More

Gift Cards Still the Sweet Spot

At last count, there were 16 categories of closed loop prepaid cards, including transit, health care and government. Of all the important functions that these cards provide, it is gifting that is most popular.? The in-store gift card continues to be the darling of this market, and... Read More

At first glance, the marketing strategies of Coke and Pepsi — the two ubiquitous, global players that have dominated the soft drink market for decades — might appear more similar than different. Each brand deploys decidedly feel-good creative in its advertising, branding, email marketing and loyalty programs, around consistently... Read More

Every time you download an app, search for a web site, send a text or drive past a store with  your GPS on, your every move may be tracked. by your cell phone company.

"They know you were playing Angry Birds. They know that you drove by Sears.  They know you drove by Dominos pizza, so they can take that and take a... Read More

Just 49% of company executives agree that they know who their most loyal customers are, and the best way to reach out to them and get them to engage with their brand, finds Acxiom and Loyalty 360 [download page] in survey results released in March 2012. In fact, just 10% of respondents strongly agreed with the statement, while about one... Read More

Click on the image below to view a PDF of the report.